When I met with the owners of Longdayz, a surf, skate, and streetwear retailer, the brief was to design a logo that had the feel of the beach but with a ‘retro vibe’. I supplied a mood board to begin the design process and from there came up with a few designs and colourways for the client to look over. Ultimately, they made their choice, and I was able to then create logo variants and signage for their new shop.
