This brand has undergone a remarkable transformation that I’ve been thrilled to be involved in. Beginning as a gym’s in-house six-week mind and body boot camp, it now truly embodies Kelly’s vision to ‘release your inner beast’ both mentally and physically. The lion symbolises Kelly’s coaching essence and had to be prominently featured in the brand. The client discovered the lion graphic, which was then integrated into the design.
Brand Design | Web Design | Print
